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About UsAbout West Coast Laser
West Coast Laser was born in 2004 because of the product interest, expertise and a bit of luck of Jeff Richmond, its founder and President. As the son of a physician himself, Jeff recognized the need of specialty providers to have a reliable source of technologic expertise and business savvy to choose equipment that would enhance their practice revenue and provide patients with what they were asking for.
Physicians need to focus on what they do best - practice medicine, providing the most up to date and best services they can offer to their patients. Word of mouth information culled from colleagues is important, but it is also necessary to have an expert on YOUR team, looking exclusively at YOUR practice and goals, to help make long term equipment decisions. Physicians want to receive accurate information that is concisely delivered and academically sound. Because he understands the importance of top quality information, Jeff and his staff pride themselves on providing it.
Each technology we represent has been carefully chosen. We attend the AAD, ASLMS, ASPS, ASAPS and ASDS to handpick technologies based on ease of use, patient safety, efficacy and bottom line to docs. We specialize in both proven and cutting edge technology.
West Coast Laser Management
Jeffrey Richmond, President of West Coast Laser and West Coast Laser Rental, specializes in research, development and distribution of new laser therapies including Photo Dynamic Therapy (PDT) and is considered an experienced expert in the field. He is focused on physicians and what will best meet their practice needs by helping to identify appropriate technologies for each individual situation.
As a consultant for Northwest Physician Insurance Company, Jeffrey has always emphasized physician and patient safety and is actively involved in helping physicians create and achieve realistic patient expectations. He also teaches an “Introduction to Lasers” course at the Euro Institute for Aesthetics, training/updating aestheticians on new technologies. He is particularly interested in the laser training process and the role of ancillary staff in helping to make laser medicine a success in physician practices.
Jeff was raised in Southern California, graduated from California State University, Chico and loves to play and coach Lacrosse. He and his wife and three dogs reside in Portland, Oregon.
Leland Mason Jr., Director of West Coast Laser Rentals, has been working in the Health Care industry as a laser technician since 1999. Leland has vast experience in operating both surgical and aesthetic laser technology. He has a wealth of knowledge in both emerging and current technologies used to treat a variety of indications. He specializes in clinical training; he trains both physicians and ancillary staff in appropriate and safe use of lasers. Leland has extensive knowledge in laser physics and tissue interactions. He has always emphasized patient and staff safety in accordance with ANSI standards.
Leland works hard with the entire team in a physician practice. He teaches ancillary staff members as well as clinical staff to be able to properly answer patient questions and help establish realistic patient expectations.
Leland served as a Hospital Corpsman in the United States Navy during the Gulf War campaign from 1991 to 1995. After completion of his military service he enrolled at the University of Oregon and began his Pre-Med studies. Leland completed his B.S in Biochemistry, while receiving minors in Physics and Chemistry.
Leland was raised in Eugene, Oregon. He and his family now reside in Beaverton, Oregon where he loves the outdoors and is always available for a friendly game of golf.